In the physical installation I have recreated a living room from the 1950s according to the generic style dictated by the Lucy Show. In that sense, instead of the show replicating the common style of the time it is the actual space of the room that mirrors what is depicted on TV. But what the viewer sees is not a pure rendition of a 50s living room. He/she sees a composite of two periods of time compressed into a single space. The presence of current technologies in the room displays the logical outcome of practices initiated in that period of time. With the convergence of TV, telemarketing and the web, time and geographical distances become irrelevant. Now we have the freedom to exercise our desires whenever we want, freedom and desire as understood through the prism of advertising culture.

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